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CONTEXT RESEARCH UPDATE: Security Cables
29th June 2012
Kensington take nearly 60% of Security Cables market in Western Europe
29th June 2011 (London, UK): Total unit sales of Security Cables through Distribution were down by -10% year-on-year during May 2012 in Western Europe. Despite this decline, Kensington saw sales rise +4%, taking their already dominant market share from 51% to 59%. Targus and HP continued to compete for 2nd place, ending May with 8% and 6% share respectively.
Kensington’s success was largely driven by the surge in sales of the ‘Combination Ultra Laptop Lock’ which was the company’s top seller in May with unit sales up by nearly 30 times on January figures, again driven by average selling prices (EUR) falling by almost -40% over the same period.
Data Source:
CONTEXT Research Updates are drawn from CONTEXT's range of data services which include SalesWatch Shipments (quarterly vendor sell-in), SalesWatch Distribution (weekly distributor sell-through), SalesWatch Total Indirect Market (monthly reseller, retailer, etailer sell-out) and PriceWatch (List, Trade, Street and Promotions pricing).
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Established in 1983, CONTEXT is the largest independent specialist business and consumer technology research company in EMEA, providing sales tracking and competitive analysis on technology markets and channels for the vendor, user and analyst communities.
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