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Lenovo to Start Global Brand Promotion in April, Says Report

China-based PC brand Lenovo is set to start promoting its brand name worldwide in April 2011 hoping to further extend its popularity, according to a Chinese-language Sohu.com report citing Lenovo chief marketing officer David Roman.

 Lenovo

Lenovo is already searching for advertisement partners and will focus on pushing its brand name in China, the US, India, Russia, Japan, and Brazil. As for other countries, the company will market products mainly through the Internet.



Source:    Digitimes

11 января 2011