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 MS10 weekly email // 24 August 2015 
 
 PC Devices pre-installed   with Windows 10 are still only trickling through Western Europe’s IT   distributors in week one after the operating system’s release, according   to data published by CONTEXT, the European IT market research company. Following the launch week   where around 150 unit sales of Windows 10 Home based notebooks were recorded,   a similar number have appeared in the channel in the first week after   launch.  In the lead up to the release   of the new OS, Microsoft’s publicity spoke of a phased adoption with an   initial upgrade phase to be followed by another, going into the fourth   quarter, when OEMs are expected to bring out more Windows 10 devices. The   decision to delay the release of the OS to OEMs and to offer consumers a free   upgrade means that the range of such systems is much smaller than that which   accompanied the launch of most earlier versions of windows. In 2007, Vista was   pre-installed on 57% of new Windows Home PCs sold by distributors in the   first  week after release, while Windows 7 made it to a 61% consumer   share and Windows 8 to 58% in comparable weeks in 2009 and 2012. Adoption of   the Business version of all of Windows 10’s predecessors was slower, although   Windows 7 was preloaded on 10.2% of Windows business PCs in the week   following that of its 2009 release. 
 About   CONTEXT:Headquartered in London with   over 200 staff across the world, CONTEXT specialises in tracking technology sales and pricing across   EMEA. Supported by the largest Distribution Channel Database in the   world and coupled with our extensive experience in managing and reporting on   large data sets, we provide the highest quality data that has been helping   our clients make business-critical decisions for over 30 years. We are   also a key data partner of the GTDC.
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