Under the terms of the agreement MICS will represent on the Russian market Dell’s whole product line. Dell’s product range is diverse and comprises notebooks, desktop PCs, servers, storage systems, networking equipment, printers, projectors, monitors and service support.

The authorized dealers can purchase a new entry-level notebook Dell-500 in August in MICS Distribution Company. Due to its eye-catching design and unique price / quality ratio, the model will definitely gain much popularity among retail networks and resellers in different Russian regions. Apart from that MICS will offer to its partners other models from a diverse spectrum of Dell assortment: Inspiron – for a wide consumer, Vostro and Latitude – for a corporate customer as well as desktop computers and notebooks of XPS series. The latter offer ideal opportunities for multimedia and game applications. MICS will also provide Dell’s equipment destined for an average consumer and for the solution of business tasks of different levels. Dell’s offer and technological solutions are quite attractive to big governmental and business institutions as well as SMB.

Oleg Kolesov, chief commercial officer of MICS Distribution Company, commented on the distribution agreement: “Dell’s recipe of success is that the company being a world leader of PC production constantly offers to the consumers the cutting edge computer equipment and services that fully comply with the latest technological solutions and standards of IT sphere. At the same time the company sets quite ambitious tasks for market capturing. As for MICS, it tries to maintain high standards of operating on the local computer market and offers high-quality logistical system, effective marketing solutions and attractive financial conditions for its partners. The mixture of these factors will no doubt contribute greatly to successful cooperation between our companies and further promotion of Dell products on the Russian market”.

“We are very glad to sign a partnership agreement with MICS. We hope to significantly broaden Dell’s presence in Russian regions with the help of MICS dealer network. This corresponds to our market plans to double the business amount in the RF during the next two years and partnership strategy”, – says Konstantin Korvyakov, Dell distribution director.

Dell equipment is secured by a reliable network of technical support, based on the unique Dell’s corporate technology. As it is accepted in the whole world, Dell’s service model in Russia is also mixed: specialists of Dell’s own call centre implement diagnostics of the problem, service maintenance and repair are provided by the authorized service partners. Due to this division, equipment and solutions, Dell products are secured with a reliable guarantee and post guarantee service.

About Dell

Dell (NASDAQ: DELL) takes into account customer’s requests and supplies innovative technologies and services that are rated highly among people. Using its unique model of direct sales, Dell Corporation is a world leading company that supplies systems and services and it is rated 34 in Fortune 500. More detailed information regarding Dell Company and its products is available in www.dell.ru  

About MICS

Set up in 1991, MICS Distribution Company (www.mics.ru) is one of the leading suppliers of computer equipment and consumer electronics on the Russian market. The dealer network of the company numbers more than 3500 registered partners, including biggest retail networks and hypermarkets. Being a multivendor distributor, MICS supplies on the Russian market the products by world famous vendors like Apple, BenQ, Dell, Gear4, Kensington, Lenovo, Neovo, Netgear, Plustek, Port Designs, Samsung, Toshiba, Tripp-Lite, Xerox.

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