Samsung Electronics has internally set a goal of achieving 30% on-year growth in its notebook shipments in 2012 with 30% of the total volume being ultrabooks and the ultrabook proportion is expected to grow to 50% by 2013, according to sources from the upstream supply chain.
Although Samsung is achieving success in the worldwide consumer electronic and handset markets, the company's PC business is still unable to significantly step out of South Korea. Currently, Samsung has about 50% share in the PC market of South Korea, but the company has room for improvement in the global PC market. Samsung sold 13.1 million notebooks in 2011, accounting for 6.1% of the global market share and ranked the seventh largest vendor worldwide, according to the sources citing IDC's latest figures.
Since Samsung has strong resources in terms of upstream component supplies including panels, batteries and solid state drive (SSD), the company is gradually becoming the biggest threat among notebook vendors in the ultrabook market.
The sources pointed out that Samsung has achieved success in its ultrabook sales and reportedly increased its orders for the Series 5 Ultra in January and February. With the company expected to continue increasing its orders, Samsung is expected to ship 17 million notebooks in 2012.
Samsung originally produced all its notebooks in-house, but will outsource about two million notebooks to Compal Electronics in the second half to reduce costs.
Source: DigiTimes
